This article is written by Donny Gamble who runs Linkersblog. A blog which provides quality link building strategies that work.
Why do people blog?
There are two main reasons why people usually blog:
- To express their opinions and feelings on certain topics that they are interested in or passionate about.
- To make some extra money or a fulltime living
Many bloggers don’t realize that blogging is a culture unseen by any other culture in the world. Wikipedia defines culture as patterns of human activity and the symbolic structures that give such activities significance and importance.
Cultures can be “understood as systems of symbols and meanings that even their creators contest, that lack fixed boundaries, that are constantly in flux, and that interact and compete with one another”.
Through blogging, you can literally write up some content, publish it via your blog, and have it viewed by 1,000’s of people across the world in a matter of seconds.
Most bloggers seem to take this process for granted and not use it to their full advantage. There are literally only a few ways that you can reach this type of a diversity audience so effectively and efficiently.
Blogging Knows No Boundaries
If you are a current blogger, you are apart of this unique culture that is devised up of all kinds of people that speak different languages, of all ages, cultures, races, sexes, and religions. The great thing that exists within the blogging community is that there is no segregation that exists within the blogosphere.
You are not judged by the color of your skin or what you believe, but by simply the content that you produce within your blog.
Bloggers need to start realizing the potential of this powerful form of marketing. By understanding this unique structure and using it their advantage, you can develop a serious business by building your company brand through your blog.
Invest in People Not Things
It is important that you are constantly trying to build a great relationship with your readers and subscribers because this could be the ultimate key to whether your blog becomes a success or failure.
If you have ever heard the saying “invest in people not things,” this is where it applies the most.
By investing in the people that read and visit your blog, you are literally forming a network of customers that will keep coming back and also recommending other people to your site, increasing your business and making you more money.
Here are some ways that you can invest in people that visit your blog:
- Give something free and of value for signing up to your newsletter or RSS feed.
- Answer all of their questions.
- Write content that relates to them and about topics that they want to learn more about.
- Have contests and give your readers free stuff.
- Talk, email, or chat with them to form a relationship.
- Add them as friends on social networking sites.
- Comment and guest posts on their blogs.
- Meet them at networking events (i.e. Affiliate Summit)
- Try to figure out what some of their other interests or hobbies are.
- Just be yourself
All of these ways should help you to form more of a friendship with your readers of your blog. Once you develop this kinship, watch your business and profits soar to new heights.
If you are not currently blogging, I would recommend you at least start and try it out because I believe that you are missing out on an excellent opportunity to form new business relationships and make new friends.
Come and be apart of this culture that will continue to grow in the years ahead.
Linkersblog also explains how to become a successful blogger by using different types and strategies to improve the overall quality of your blog. Make sure that you always stay update by subscribing to the RSS feed.