How to Recycle Your Existing Content?

Every Internet marketer knows about the importance of creating content. Whether it’s creating content for their blog, or creating content in the form of articles to submit to article directories, or creating content by writing guest posts on other people’s blogs in the same marketplace – it’s all about creating content.

You’ve most likely even heard of the phrase “Content Is King”.

It’s common to see or hear people in forums talking about writing 5 articles daily and submitting them article directories to gain backlinks and exposure.

While that is easy to say (in terms of theory), the reality is that NOT everyone has the time to write 5 articles per day, and NOT everyone likes to write articles. Some people just plain do not like writing.

I’m one of them. However, even though I don’t like writing, I still do it on a CONSISTENT basis because I know every time I write and create new content, my exposure and backlinks are going to increase.

It takes time and effort to create content. Especially if you’re talking about GREAT content (NOT like those low quality content you find on article directories), it takes even longer to create because of the extra research and thoughts involved in creating it.

Instead of creating NEW content all the time, there is another SMARTER way – which is to recycle or repurpose EXISTING content so that you can SKIP the research and thoughts/ideas process that are involved in creating new content.

This will save you time and effort, which eventually are going to cost you money.

So what is this smarter way to recycle your content?

You see, when we think of content, we often think of it in terms of TEXT content. However, in today’s more interactive and demanding world, audios and videos are also a form of content that should not be underestimated.

You can turn your EXISTING written articles into an AUDIO recording using a free software like Audacity. You just need to read your article out loud using a microphone and then record your voice. Once you’ve converted it into an mp3 file, you can distribute it to your audience as a podcast.

You can also turn your EXISTING written content into a VIDEO training using Powerpoint AND a free video recording software like CamStudio.

Here’s what you can do to recycle your content

You take your article and extract the main points. Then create a Powerpoint presentation to cover these. Finally create a video where you go over the presentation and you have just created a video training.

(hint: use the phrase “video training” instead of just “video” – it’s just MORE enticing and powerful…)

In addition, when you convert your written articles into an audio or video format, the PERCEIVED value for your content increases as people tend to regard video as having a higher price tag than audio, and audio having a higher price tag than text.

Apart from that, you can also connect with your audience on a more personal and deeper level since they can now hear your voice. If you use a camera to shoot yourself in video, they’ll be able to see your face talking to the camera. This is something that written text alone can’t achieve.

Up to this point, we’ve been talking about converting written content to audio and video. What about the other way around? What about converting audio and video to written content?

Well, that can be done too.

You can have your audio transcribed and you have yourself a small report or a series of articles. You can also get your video transcribed, then you add in some images, and you have a report ready as well.

So the next time you want to create NEW content, remember that you can also REPURPOSE or RECYCLE existing content to create NEW content. If you can work SMARTER, you should.

By the Author:
Welly Mulia’s FREE Cheat Sheet “This Is How You REPLACE YOUR JOB On The Internet…” Is Finally Available For The Average Beginner. Click Here Now To INSTANTLY Claim Your FREE Cheat Sheet And Learn How To Make Money On The Internet.

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