Most people who blog are blogging for either two reasons: making money from the blog or just passionate enough to blog (even without getting compensated).
Only few people do understand that blogs can be used as an online reputation management tool.
How is that so?
Let me explain. In an online business, or just even business in general, reputations are like “trust cards.”
Most people won’t even care to talk to you unless they know you. Even worse, they may even blacklist you if you have a bad reputation.
Another example is when doing transactions in forums. One thing to notice is that when you’re just starting out and you are virtually an unknown to everybody, they are skeptic to do transactions with you. They want to you to do a condition first before doing a business with you to gain trust. There’s no big deal about that and it’s the thing most newbie face when they jump into the online marketplace.
So why blogs?
It’s been talked about so much how search engines love blogs. Blogs are easy to spider, ranks well on some keywords and most provides high quality content (if not all).
When you apply for a job position, or have a joint venture with someone, the first thing the company/person normally do is do a short Google search for your name. Then obviously your name is going to appear on some high ranking social sites which then leads to your blog. If you’re a good online presence, then it’s pretty sure that people will link to you and by a good means.
You can easily notice that these well-known bloggers are the ones that have the most reputation! Guys like Darren Rowse didn’t just become a hit because of his blog. He actually became so famous because of the high quality content he is constantly producing, the great brand he has imprinted online and establishing the reputation as probably the top blogger in the industry.
What can these online reputation then lead to?
Count em! Aside from actually getting some really good revenue, there are far more important results one can get. These are being invited to speak at those great conferences, being able to hang out with other famous people within your niche, getting established as an authority, getting gifts from these companies who obviously want you to give them a plug and a whole lot more.
Believe me, having a blog is a BIG PLUS for a reputation! And having a blog with a great community is even better! But do always keep in mind that there are no shortcuts.
I believe that good reputation is what long term success of blogging is all about. So make sure you’re not just blogging for profits, or for passion or as a hobby. Leverage your blog, take it into the next level, and stick yourself into it.
In the end, its not just about how big you are making with your blog, or how unique your money making techniques are. It’s about how people trusted you and your brand.
And how well-recognized your name is.
This article is written by Melvin Dichoso is an 18-year old internet marketer who’s been working in the internet for over a year. He’s currently taking up BS Computer Science and is planning to work in internet full-time sometime in the future.
He blogs at Melvin Blog dot com where he shares his personal tack on internet geeky stuffs. If you find the article interesting, do take the time to subscribe to his feed.
Related posts
- Do I Really Need a Blog for an eCommerce Business? I‘ve worked with thousands of clients who are looking to start an online business, particularly eCommerce based, and I’ve...
- Are You Making This Mistake In Building Trust? Ever landed on a sales letter and got overwhelmed by the amount of testimonials but for some reason or...
- How Blogging and Dropshipping Go Hand in Hand How do blogging and dropshipping go together? Or do they? My experience with drophipping and blogging actually started way...
- Article Marketing – Helping You Establish a Brand For Yourself If there is any form of online marketing that you should be doing, it definitely should be article marketing....
- Why Blogging Is the Undisputed Culture? This article is written by Donny Gamble who runs Linkersblog. A blog which provides quality link building strategies that...
Sponsor of The Month
- Keyword AcademyIf you are struggling to make money online, this is where you'll get the method, the support, and the tools you need to build a sustainable low-maintenance income online.
- Is Your Brand Here? Advertise with Us!
{ 68 comments }
I completely agree with this article. It wasn’t until recently that I realized how important and beneficial blogging can be. I’m in the life insurance industry, and I didn’t think blogging was something worthwhile. I’ve realized that it’s a great way for clients and potential clients to get to know you. Everyone has their own style of writing personality, and that shows through when you’re blogging. It’s also great to contribute the knowledge you have to the world wide web in a casual and fun way.
Patricia´s lastest post..Georgia Term Life Insurance
Yep exactly. I think insurance is a pretty lucrative niche and a blog not only adds a reputation, it also adds to SERP rankings :)
Melvin´s lastest post..Happy Easter, What Have You Accomplished This Holy Week?
Blogs are actually complete media to express your thoghts, and help to analysys personalities and so many other things are involvled in it, its definatly a reputation management tool
Unfortunately, the first time i starting using in the august 2007 is for making money in blogging. But i never think that monetizing a blog it’s not easy as i thought. Till now i don’t have a plenty money from blogging and since now i’m trying the tricks or tips for monetizing blog. Then i see your article coming with gaining trust in business with blogs. Now this is my chance to learn anything from You Yan to correct my mistakes in the past years.
In this article, what best to do you have to start Yan ? Gaining some trust first or making money first ? I think they all connected each other. CMIIW.
If i’m making double comment please delete the other one. The comment kinda error.
DeViLnoAnGeL InFo´s lastest post..How to Protect Your Wordpress Blog from Hacker
I think the “making money first” approach is really common when starting out with blogging and I don’t think its a problem. It’s good because in that way newbies would learn and understand it more.
W/regards to your question, although its possible to make some passive income while gaining trust, i think you should WORK first w/gaining reputation. I mean you could make $10 so easy but having a good rep would lead to good things (that would do you more $ hopefully)
Melvin´s lastest post..Happy Easter, What Have You Accomplished This Holy Week?
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
hey thanks, hope to see you more on my blog.. :)
Melvin´s lastest post..Happy Easter, What Have You Accomplished This Holy Week?
I’m definitely in the 2nd category – I earn nothing with my blog. :) With millions of blogs out there, YES, your reputation is important and establishing your name in the blogging world is huge. Along with that, with the millions of blogs out there, this can be quite the challenge. Trust IS key, but trust, trust takes time… sometimes a lot of time.
Julie M´s lastest post..Writing Prompts to Unleash Creativity
thats totally true. I mean blogging anyway is an “underpaying job”. You see a lot of blogs (like thoushallblog) putting a lot of effort to produce top-notch content yet they’re not really getting the amount they should be getting for.
I guess most bloggers really don’t care much about the money (and I do hope thats the mentality for everyone.)
Melvin´s lastest post..Happy Easter, What Have You Accomplished This Holy Week?
Well i dont agree with this article coz there are lot of blogs with bad reputation, but still hae lot of comments are making money through it. I though one time you get a good reputation then it does not metter what people think about your blog
Tnomeralc Web Design Toys´s lastest post..Tnomeralc Web Design Toys
Like what blog? I don’t want to say good rep is everything, but I think its 80% of what constitutes a successful person… Same thing can be said with successful blogs
Melvin´s lastest post..Happy Easter, What Have You Accomplished This Holy Week?
Online or Offline, reputation is important. Once you build your reputation it is very difficult to change it. Yes its possible for it to go negative but making it better is not that simple.
fas´s lastest post..Do You Workout?
My personal views can be considered very opinionated and worse so it can have a reverse effect on my reputation. I agree completely that a blog can help our reputations but it can also hurt it if we have unpopular and extreme views. I’ve considered shutting down my personal blog just for that reason. I’m still undecided.
Brian D. Hawkins´s lastest post..Zero To Three In 90 Days – Thanks Flickr!
It depends on how you express your views. The thing is every good bloggers with good reputations have experienced a lot of bad press against them. Oh sure other people can flame us if we’re not that popular but thats always part of the game..
Melvin´s lastest post..Happy Easter, What Have You Accomplished This Holy Week?
Reputation is over-rated anymore unless you’re a complete ass like me.
Franklin Bishop´s lastest post..7 Quote Plugins for Wordpress
This is true. A lot of companies do a quick Google search on your name when you are applying for a job in the company. If your name shows up #1 on Google (YOUR NAME and not someone elses’ same name), then it can be bragging rights. Not saying #1 on Facebook or Myspace with your name, but your actual website. Things like this look great on resumes.
Kai Lo´s lastest post..SEO – Anchor Text Links Matter
thats why a lot of people are getting into disputes with regards to it (take shoemoney and air disa for example)
Melvin´s lastest post..Happy Easter, What Have You Accomplished This Holy Week?
This article showed me the light! ahahahaha… But though this write up really do makes sense. specially for those pro bloggers they know this things and this is the one sharing his idea and has great reputation. Thanks!
Lester Cafe´s lastest post..Masters Seminar In Tampa..
hey Lester, glad you liked the article
Melvin´s lastest post..Happy Easter, What Have You Accomplished This Holy Week?
Yan this was excellent I will tweet this. This is powerful because in a short direct manner you summed up the whole issue with beginning bloggers I have been teaching bloggers to blog to establish your existence. With a Blog you have added value in a interview. I have tech skills stand out as well as your blog and your professional social media pages.
PS side note this comment luv plugin is GREAT! I will have to add one to mine LOL!
As i think its really a very informative post for every blogger. Thanks for sharing your valuable views here.
I think that monetizing a blog it’s not easy as i thought, Now this is my chance to learn anything from You Yan to correct my mistakes in the past years, Gaining some trust first or making money first ? I think they all connected each other, I just added you to my Google News Reader. Keep up the good work, Along with that, with the millions of blogs out there, this can be quite the challenge
I’ve answered this above, gaining trust is definitely more important when you’re blogging because I doubt if anyone could actually even earn more than $50 if he doesn’t have any reputation…
At the end it’s like reputation is more than just trying to squeeze pennies into a blog.
Melvin´s lastest post..Happy Easter, What Have You Accomplished This Holy Week?
I’m a huge advocate on this very topic. Reputation is not just important; it’s EVERYTHING. Once it’s gone, so are you. Period.
Dennis Edell´s lastest post..Understanding The New Rules Of SEO
That’s the way I actually see it as well.
Good post! Your reputation as an expert in your field increases or decreases for every post you write.Therefore, it is really important to do research before posting :)
Tom – Home Business Marketing Tips´s lastest post..Marketing With Articles
Branding, Marketing, Reputation, Trust, Goodwill… all very important to establish for success in any business. Once you have a loyal readership built up, you are in a better position to monetize your traffic and make some money. Then when you decide to start another blog, your reputation and experience will make it a lot easier.
Technology For Non-Techies
Technology For Non-Techies´s lastest post..What is a BlackBerry?
Reputation is important, but I believe branding yourself is even more important. And sometimes if you are able to brand yourself as THE go-to-blog for a certain subject such as Darren Rowse, then your reputation automatically goes up.
Robby G´s lastest post..What Do You Think?
It’s true but you couldn’t go ahead and make a brand for yourself if you aren’t yet established. I mean Darren got people’s attention because of his nice posts and walkthroughs and because of it he was able to brand himself/blog as the only problogger…
Melvin´s lastest post..Happy Easter, What Have You Accomplished This Holy Week?
Strong article, Melvin. I must admit that I am not surprised. Yan has my trust that not only does he produce high quality, USEFUL content, but he has the knack of attracting writers that do the same.
18, outstanding, young man. Run with that mindset. As Jim Rohn says, set high goals and don’t compromise!
Freddie Taylor´s lastest post..BALANCE: The Choice Is Yours. Are You a Wolf or a Sheep?
hey Freddie thanks and glad you liked the article..
A blog is a great way to interact with your readers.
by doing this you are branded as someone they could trust.
Paulubiadas´s lastest post..Monetizing an entertainment blog
For once, I’m writing this post and using my business blog as the one to quote from. I have three blogs; this one, which is my business blog, my regular blog for internet marketing and other stuff, and my finance blog. You’re right in saying one can enhance their business with a blog, as I’ve been writing my blog for 5 years now, and it’s helped me get a few speaking engagements here and there. Nice article, and right on point.
Mitch´s lastest post..You Never Know Where You Will Find Leadership Lessons
see. I think you’re case is a good example of what I’ve written about. Guys like him/her/whoever gets invited to conferences like affiliate summit, adtech because of their reputation or because they are an authority. Im sure not all of them make huge incomes from their blog…
Melvin´s lastest post..Failures That I Implemented in This Blog…
I never had any idea that blogging can also be a Reputation Management Tool. Thank for this post,it makes my mind think of something else instead of focusing on making money online. Keep in Touch.
Yes exactly. I think it pretty niche reputation, it also adds to SERP rankings.thanks you for post. It’s useful for me.
Koh Samui Hotels´s lastest post..Koh Samui Thailand Attractions
Excellent article Malvin and I agree completely that reputation is everything and this isn’t just in online business but in any type of business really.
Salwa´s lastest post..Traffic Monday: Ways to Increase Traffic
Many people have NO idea how careful they have to be when creating their own personal blogs, facebook spaces ect. Employers are now starting to check the Internet before they hire. You may find yourself not being hired because of an incautious comment you posted 5 years ago!
Freelance Biz´s lastest post..Where the Money is if you’re a Copywriter or Graphic Designer
LOL, that could be so true. But again it depends on how you portrayed yourself online. That’s why I am trying to rank myself on search engines for something good. :)
Yes, it’s true. Just like in the physical business world, we too need to establish our online presence. I think this is very important when we want to do online business. Or even just for the simple reason of social networking. I think this is an important aspect in creating a good and reliable reputation. Thanks for those reminders!
Jackie@
http://www.creditrepairproject.com-seemore.info/
I’m not sure about Grafdom, but usually ORM is an online solution that basically helps empower the brand or mitigate it from negative publicity on search engine results. Its quite a process driven approach which increases the visibility of positive brand attributes and minimizes negative comments that have been left on blogs, forums, chat rooms & social networks.
My Used Car Loan´s lastest post..Automobile India
You are right Yan, even Zig Ziglar said that people buy based on what they “TRUST”. Without this there is no subscribers, sales nor commenters depending what are you looking for. Friendship between bloggers is the easiest thing to get, most of the blogosphere are friendly and willing to help anyone that requested and Frienship equals TRUST.
Luis
Marketing Business Review´s lastest post..DoFollow Blogs List of Lists
Nice post. Very good comparision of Blog as an online reputation management tool.
Nihar´s lastest post..Find Friends on Social Networking sites using Identity
Blogging to have to be fun. In addition, it is going for me too.
Thanks.
BudiClan´s lastest post..Podcast-Client
Right now this is the main reason for my blog. Oh sure I hope to make a little money on the side but it’s main purpose is to build my personal brand as an expert.
Ned Carey´s lastest post..How to Negotiate a $1.5 Million Home
you have a pretty nice blog Ned and I wish you good luck. :)
Yes, I believe our online reputation is very important. We may enjoy doing a lot of stuff online, however we should always keep in mind the our presence and reputation is essential. We should manage to keep that always untainted.
Good post as usual!
JT@stepbystepblueprints
Blogs are invaluable super tools. They tell each persons unique story.
Paul´s lastest post..Listbuilding (Giveaway Style =)
I agree that all popular on the internet did not just came out without any effort. I believe they work hard for everything. I think this post and your blog Melvin is a good example of using blog as an Online Reputation Management tool.
Connecticut Mortgage´s lastest post..4 More Bank Failures in 2009
The blog can be considered as the online management tool as it is involved in the provided promotional outfits to the organizational goal and achievement.
However we should always keep in mind the our presence and reputation is essential. We should manage to keep that always untainted.
I think that blogs instantly have more trust than say a website because they appear to be more real and open for a frank discussion.
Blogs also allow you to really show your personality so this is another way of increasing your trust with others and exapanding your trust card.
If you inject your personality into your blog you will also become a more real person, instead of a faceless entity.
And yes, over time you’ll develop a reputation for what you stand for, and what you don’t stand for too.
Building a million dollar downline is the ultimate goal of all network marketers. One of the first things you can do to build your downline and credibility online is by blogging. Besides, you can even earn additional money through affiliate marketing and paid ads if your blog has a tremendous amount of traffic. Blogging can be an automatic downline builder for your network marketing online business by bringing in free, fresh MLM leads and guaranteed mlm signups of really interested buyers who would kill to join your program.
I earn nothing with my blog. :) With millions of blogs out there, YES, your reputation is important and establishing your name in the blogging world is huge. Along with that, with the millions of blogs out there, this can be quite the challenge. Trust IS key, but trust, trust takes time… sometimes a lot of time. AirCheese is a tool for ORM and it’s really good. Try out its beta version which is available for free.
I am just use mine blog for passionate but now i will also try it as an Online Reputation Management Tool. thanks friend for this post.
Hi, I enjoyed your post, I was wondering whether I could find such posts on priceless metal. Your post was very informative for me
Blogs can make a big difference in terms of online reputation. Blogs (or SEO) for ORM is really a big market and pretty essential nowadays.
Really no better online tool to get your business (or your) thoughts across to your customers without resorting to marketing language than a blog.
Tyler´s lastest post..What’s stopping change?
Thank you for that post, I actually use web 2.0 marketing strategy which means making blogs and linking them. This strategy has definitely worked very well for my main page “website”.
I am developing a project management tool(as a final project). Tell me in sense of risk management & re-planning modules..
Hehe…I’ve Google’d myself a few times. My Bebo page used to be no.1 until I made it private and I’ve not got an unusual name. Developing a reputation is crucial if you’re in Internet Marketing. People will not buy your products, or products you recommend, if they don’t know who you are. Build up a rapor with your forum members, help out, offer advice and assistance for free, offer free guides, tools, etc., anything to get you off the ground.
Certainly if you will put every current news about your niche with details than sooner or later people will start looking at you for the latest updates.
This is the mantra which is following by many people.
We the bloggers, need more advices on how to blog succesfully, Im very thankful with this posting. Good job!
Susan jones´s lastest post..Do it yourself bathroom renovations ?
I enjoyed reading your post! I’ve been looking around for such material regarding Debt & financial help.Although it looks difficult to gain Financial Freedom but its simple and easy.
This blog is nice, thank you very much. Seems like everything I have to say has already been posted by the previous posters. What I would like to add is CLEANmy.NAME. They’re very good and very affordable. They manage the negative links as quickly as possible.
{ 2 trackbacks }